Lacey Jayne

How to build a practice around your values and experience, while building a name for yourself

marketing expert

Lacey Jayne

Lacey Jayne, the visionary behind Highly Anticipated, is a marketing maven with a unique perspective. She believes that effective marketing for professionals should revolve around the principles of clarity, kindness, and boldness. These, she says, are not just spiritual lessons but also the guiding force behind professional and personal fulfillment. Raised by lawyers, both of whom have their own estate planning practices, Lacey was briefly drawn to a career in law. However, after realizing that poring over textbooks was not aligned with her strengths, she found her true calling in design and marketing.. With a deep understanding of the challenges faced by lawyers starting a new practice, Lacey wants them to know that building a successful practice is not just about hard work but also about enjoying the journey. She encourages them to embrace the challenges and find joy in the process. Lacey's approach to marketing is both innovative and grounded in her belief in simplicity and authenticity. She emphasizes the importance of clear messaging, a genuine connection with clients, and the courage to stand out in a crowded marketplace. In a world where marketing often feels overwhelming and impersonal, Lacey's message of ‘clear, kind, and bold’ is a refreshing reminder that marketing can be both effective and deeply fulfilling when it's rooted in authenticity and purpose.