Congratulations on launching your solo law practice! Now, the exciting (and sometimes daunting) task of building your client base begins. Here’s a breakdown of the marketing and communication tools you need to establish a professional presence and attract clients in your first six months:
1. Name & Branding
- Law Firm Name: Choose a name that’s memorable, reflects your practice area, and is available as a domain name.
- Domain Name: Secure a domain name that matches your firm name (e.g., www.yourfirmname.com [invalid URL removed]). I offer domain registry at Highly Anticipated.
- Professional Email: Set up an email address using your domain (e.g., [email address removed]). Avoid using generic free email providers. Nothing kills the professional vibes then getting an invoice from laywerjosh@gmail.com. I recommend using Google Workspace because it gives you all the functionality of a google account but professionally branded. While a lot of professionals can get away with unbranded emails, I think it raises doubt about credibility when an attorney doesn’t.
- Simple Logo: Create a basic logo using a tool like Canva. Keep it clean, professional, and relevant to your practice area.
2. Online Presence
- Simple Website: A basic website serves as your online storefront. Use Canva or a similar website builder to create a simple site with essential information about your practice, contact details, and areas of expertise.
- Headshot: Invest in a professional headshot that conveys confidence and approachability. Use it on your website,social media profiles, and marketing materials.
- Intake Process: Streamline client intake with an online calendar for scheduling consultations or an online form to collect initial information.
- Directory Profiles: Claim and complete your profiles on relevant legal directories like Avvo, as well as general business directories like Google My Business. Ensure your LinkedIn profile is up-to-date and professional.
3. Offline Materials
- Business Cards: A well-designed business card is still essential for networking and making a good first impression.
- Digital Brochure or Email Introduction: Create a concise digital brochure or email template that outlines your services, experience, and contact information. Have it ready to share with potential clients or referral sources.